When I joined Favor, we were just a small startup of about 50 crammed into a small house made for 20. Through my time there, I was part of not only building a brand from the ground up, but being apart of a culture, which played an active part in the company's success. As lead in-house designer, I took on everything from fundamental brand explorations, to defining art direction and brand standards, then application across all forms and media, digital and physical.